Ermenegildo Zegna / The Essenze Experience

Salone del mobile - milan

Storytelling and copy for the launch of Essenze Eau de Parfum. To celebrate the launch of Zegna’s newest collection, ADF partnered with THE UNSEEN to create a multi-sensorial installation during Milan’s Salone del Mobile Design Fair. Highlighting the relationship between scent and emotion, the larger-than-life fragrance bottles invited consumers to grab some Pelletusa headphones, step inside and discover what each scent conjured within them.