Paul Mitchell
Developed the brand voice behind Invisiblewear, the first millennial-focused hair care line for John Paul Mitchell Systems.
ROLE: Brand and product name development, tagline, launch copy, eCRM and packaging.
Developed the brand voice behind Invisiblewear, the first millennial-focused hair care line for John Paul Mitchell Systems.
ROLE: Brand and product name development, tagline, launch copy, eCRM and packaging.
