MICHAEL KORS GORGEOUS!

Storytelling and copy for the launch of Gorgeous, a new fragrance from Michael Kors. Inspired by a bold eighties floral and the strong, confident women that have always surrounded the designer, the campaign is an ode to our favorite New Yorkers, suiting up, taking on the world and turning heads with a playful wink.

Taking over NY with branded coffee carts, cabs and newspapers, we teased the scent’s arrival and ran a sustain campaign asking our famous cast of characters What’s gorgeous to you?