MICHAEL KORS WONDERLUST / FANTASY ISLAND
rockefeller center - New York
Storytelling and copy for the launch of Michael Kors Sublime. Rockefeller Center was transformed into the site of our campaign shoot, Fantasy Island, complete with an interactive scavenger hunt for the chance to win a meet-and-greet with talent Gigi Hadid. Towering pink palm trees, whimsical “shell phones” with messages from Michael himself and tiki bars with live ukuleles gave fans & everyday New Yorkers alike an unexpected respite in the heart of the city.
